Because of modern technology, over 43% of Americans now work remotely at home. The internet and devices like laptops make it possible for many to look for jobs online and perform freelance work without going face-to-face with the employer.
One such at-home opportunity is affiliate marketing, which some might say to be an easy way to earn income. What makes this even better is that some affiliate marketing links have the potential to earn you passive income.
However, this will only prove to be true if you do it right, and that can be hard to do. To ensure your success with affiliate marketing, take a look at our tips below.
Before you decide which product to sell, you must know your audience first. Whom are you writing for? What are their reasons for coming to your site?
Who is your audience?
Knowing these two things will allow you to think of a solution to their problems. This is what your affiliate marketing links will target; they should be able to provide a solution to your visitors.
For example, if people are coming to your site to learn more about B2B, adding links for B2C isn’t a good idea. Same goes for printer solutions on a travel blog as another example.
Partner up with travel-related companies instead, like hotel booking platforms. After all, your visitors would much rather know which sites you use for your travels.
If your affiliate marketing links are relevant to your blog and the needs of your audience, you have higher chances of generating passive income through your affiliate links.
The goal here should be to provide quality and valuable information to the readers. It’s not to write content for the sake of having somewhere to put your affiliate marketing links in.
If you do the latter, you won’t get much readership. In turn, you won’t earn a penny through an affiliate link.
Aside from useful information, a high-quality post is well-structured. Using headings, bullet points, ample spacing, and short paragraphs is a good idea. They make reading easier and they allow for quick skimming through the information.
Not only will this make it easier for you to insert relevant affiliate marketing links, but it will also allow you to develop a real relationship with your readers. You’ll build trust and you’ll set yourself up as an authority. If you have a loyal following, chances are they’ll trust your endorsements and judgment.
While writing for the audience should be your #1 priority, it doesn’t hurt to write for the search engines, too. This might even be more important when you have affiliate marketing links. Although Google isn’t against it, it might be a flag for Google if you use too much of it.
You can make sure you’re not getting a penalty by creating value-adding content, as we’ve discussed above. Following this, Google will treat your post as any other blog post. This means if you do some SEO effort, you’ll have a chance to earn the top spot as well.
If this happens, you’ll have a higher chance of earning more readers. This then increases your earning potential, as well.
Research keywords and use those keywords using a good strategy. You’ll also have to pay attention to your inbound and outbound links. If you started blogging without any idea about SEO, this is a good time to go back to your posts and optimize them.
Use this time as well to update any outdated information. This may be a chance for some of your older posts to get traction.
There’s a way to earn passive income using good SEO strategies and high-quality posts. That is by writing evergreen articles.
These are articles that are still relevant months and even years after publication. As a result, traffic only grows over time. If you put a relevant affiliate link there, you’ll earn without you needing to update the post every so often.
An example of this is a product review, which is the perfect venue for putting affiliate links. What is not an example of evergreen content is a news article or a statistics report that will go out of date soon.
You want to put affiliate marketing links because you want the money, right? There’s no shame in that but know that your commission shouldn’t be the deciding factor when choosing a program.
The best affiliate programs for you are those with products you use or trust. This should be the sole deciding factor only choose ones you wouldn’t feel embarrassed to share. Choose one that you know would benefit your readers.
Once you start getting proposals, you have to work harder in filtering which ones are good for you and which aren’t. The offer might be tempting, but does the product fit your blog? Will your audience find a good use for it and will you be willing to try it out?
If the answer’s no to any of these questions, it’s okay to reject the offer even if it promises high commission rates.
You’ll likely not find the best affiliate programs for you right away. That’s why it’s essential for you to explore other products or companies if the current one isn’t working for you. Switch to another payment structure, or choose a vendor who provides better resources.
Try promoting a new product and track the interest of your readers in it. Is it gaining traction or does it fall flat of your expectations?
If it’s the latter, take this opportunity to try a new program. You’d want to keep a few on rotation; don’t stick to only 1 or 2 and then expect to get rich in an instant.
As the saying goes, don’t put all your eggs in one basket. Remember that no matter how effective a product is for you, one or a few of your readers won’t agree. You can target these people using a different affiliate link, maximizing your earnings.
If you’re using affiliate links, make sure to add a full disclosure somewhere saying so as it’s a requirement by the FTC. According to it, this will allow the readers to gauge how much weight your endorsement carries.
The disclosure should be short and clear; you should also use it for other paid endorsements outside affiliate links, such as sponsored posts. Display it in a prominent spot, somewhere readers will be able to take note. It could be at the bottom of the post as a general, concise statement or next to the affiliate link.
Failing to do so might lower your credibility among your readers and your community. FTC will also penalize the vendors, which will lead them to knock you out of the program.
One benefit of doing so apart from following the law is that your readers will see you as honest.
One thing you need to remember is that your readers are not fools. They’ll be able to spot someone trying to sell them something from a mile away.
If you prove yourself to be trustworthy, though, they won’t even mind you trying to get them to buy. Even if they know that you’re using affiliate links, they’ll feel confident that you’re not leading them to some shady service or website.
This is why it’s important to only endorse the products or brands you use and trust in. You want your readers to trust you, too. You won’t gain their trust if you keep endorsing questionable products.
If you’re being dishonest, readers will sense that. They might even go out of their way to not give you that commission even if they want that product. If you’re using an Amazon link, for example, they’ll go straight to the Amazon page instead to avoid giving you credit.
Some bloggers offer an incentive instead to those who use their affiliate link. This could be a discount on the product or service, which others aren’t offering.
This encourages the visitors to take action, allowing you to take credit for the sale. At the same time, you’re being clear that it is an affiliate link, but you leave the choice of clicking it to your readers.
Google defined how affiliate links work but they may still come off as scammy. This happens when you use too many affiliate marketing links, sounding the alarm bells for Google. You’ll end up at the bottom of the SERP if you’re not careful, resulting in less traffic.
One way to protect your site’s rating is by using the nofollow attribute. This prevents the link from passing any link juice from your site to the destination, which is the function of a dofollow attribute in the HTML.
You’ll have to enter this attribute yourself, as the default setting is “dofollow.” This makes it seem like the destination site is paying you for a boost using your link juice.
To change it to nofollow, view the HTML code of your post and look for the ahref attribute. Add rel=”nofollow” and then the closing angled bracket after the link.
There are also some tools that can do this for you on automatic. Look around for one that’s compatible with your platform.
Images and videos are a great way to supplement your content, but they can also stand alone. About 65% of people are visual learners. This means they get more out of media content rather than a wall of text.
Creating a video makes for great content, as you can show people what you need to say instead of writing it down. If it’s a “how to” post, for example, people will be able to follow the instructions better. They’ll have a reference to know how a procedure should look like.
Product reviews are also popular in video formats. You can upload them on your blog or on YouTube, where you can use affiliate links, as well.
You don’t even have to stand in front of the camera to create great video content. Some people only show the product and how it works, while some might use a collage of photos with voiceover work instead. If you’re in the IT niche, recording your screen to create a tutorial for a certain program is also a great idea.
Being a beginner in affiliate marketing can be daunting, but that only means you can still learn so much. Heed advice from other marketers who have been in the same position as you. They’ll have valuable information that can help you avoid their mistakes.
Look for meet-ups and events in your area for marketers. This is also a great way to give and get tips, discuss the latest news, and share experiences. At the end of the day, you might even get more inspired to do better.
Feeling like you still haven’t grasped the whole picture of affiliate marketing links? You’re most likely right, but that doesn’t mean you shouldn’t take the jump.
Research is the key from determining your audience to knowing how to get affiliate links. If it comforts you, you won’t finish studying about it ever as the landscape of digital marketing continues to evolve.
To help you with that, you might want to choose vendors who have resources and materials. They should be available to you any time to help you improve your affiliate marketing game.
A better choice would be to go to an affiliate marketing links expert to get advanced tips and knowledge. for you. Why wait when you can hop online right now and get started?
If you want to know more about doing business from home, make sure to read our other blog posts today.
Here’s a list showcasing other web-based opportunities to consider. Affiliate marketing isn’t the only way to earn money online without much capital.
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