Are you trying to get more exposure without overexposing your finances? Check out these small business marketing tips that won’t break the bank.
There are around 30 million small businesses in the U.S. No matter what sector or industry your business operates in, you have a lot of competition.
Big companies and corporations have huge marketing budgets to promote their brands. But as a small business, you don’t have the same resources to spend on marketing.
So how do you make your business stand out from the crowd when you’re on a budget?
There are plenty of marketing ideas that don’t cost a fortune and can give your business the boost it needs. Read on to find out more.
One of the first things you should do as part of your small business marketing strategy is to make sure your branding and your website look great.
This doesn’t mean you have to spend a fortune on graphic designers. By taking some good quality photos of your products and using high-resolution images of your logo, you can make your online presence pop.
As a small business, if you’re not already using social media, you’re missing out on potential customers and sales. Facebook alone has over two million advertisers, so there must be something about it.
Social media advertising offers great value for money, and you get to see the analytics of your reach and engagement. But what’s even better about social media as a marketing idea is that it’s free at the point of entry.
A social media profile allows you to share news and promotions and create a conversation with your followers. Social media is also all about the shares, so if you create eye-catching posts, your followers will do the marketing for you.
You could have the coolest looking website in the world, but if it doesn’t come up on search engine results pages, no one will know it is there.
This is why your small business needs an SEO strategy. Again, it doesn’t have to cost a lot of money. Some basic training and knowledge could help you increase the traction of your website and gain exposure.
Blogging is one of the best marketing ideas for businesses on a budget. It only costs you the time of whoever is writing your posts. But it allows you to go into more depth about your products and services.
It’s also effective for SEO as it makes it easier to get lots of relevant keywords into your site. It also allows users to subscribe to your blog and leave comments, which is a great way to get to know your customers.
You can do this by publishing positive reviews on your website and sharing them on social media. People will be far more likely to spend money with you if they feel confident that others have had a good experience before.
Email marketing is the original form of digital marketing. It allows you to get your branding into people’s inboxes. It also provides regular reminders that you’re there and that your products are great.
You can create an email marketing list by offering customers a small discount in exchange for their email address. Or you can use your blog subscription lists. But there’s no substitute for direct contact — and it doesn’t cost a thing.
Use these marketing ideas to grow your small business and get the exposure you need to thrive.
Make sure your online presence looks great, don’t forget to optimize your website, and reach out to your customers on social networks.
If you need help with your digital marketing strategies, don’t hesitate to contact us.