By adding a hashtag to a word, you make your entire message searchable so that other social media users — even people who don’t follow you — can find it and read what you have to say. Used correctly, the right hashtags can grab your audience’s attention and get them to follow you. Sometimes referred to as “tags” for short, we’ve curated the top instagram tags for you to use with your REALTOR Instagram account. As a bonus, we’ve thrown in some California hashtags which you can replace with your country, state, or locale. Whether using Instagram, Twitter or some other social media platform, we’ve got you covered.
Here are 30 Twitter and Instagram hashtags every real estate agent should know for 2019:
#YourName, e.g., #AlanSmithee
#YourOfficeName, e.g., #AshbyGraffRealEstate
#OpenHouse, e.g., #JanesOpenHouse
#RealEstateConference, e.g., #InmanConnect
Use creatively worded hashtags to find tweets from potential clients who might want to buy or sell a home. Here are a few additional Twitter hashtags to consider.
The sheer volume of usable hashtags can be overwhelming, since literally any word can be turned into one. But you can narrow the choices by familiarizing yourself with the hashtags most relevant to real estate, and by identifying the ones your leads and clients are most interested in and talking about. Then you can use those hashtags in your own messages, content and other lead generation efforts to connect with your target audience. Hashtags aren’t limited to Twitter; you can use them with other social media — including Facebook, Instagram and Pinterest — to reach, attract and engage a broader audience.
It might seem as if social media wasn’t relevant to real estate. As a medium used for casual socializing, it couldn’t be the place that people turn to make the biggest purchase of their lives. In truth, however, social media is very relevant. Nearly half of all homebuyers go online to search of properties to buy, rather than walk into a traditional real estate agent’s office. With two out of three homebuyers being millennials, and with nearly 100 million millennials using social media, it’s easy to see why real estate marketing should target those platforms. What follows are seven tips that will help you do better with real estate marketing on social media.
Far too many real estate agents neglect to supply all the relevant information that buyers are likely to look for on a real estate agent’s social media account. Fill out your bio in the Our Story section on Facebook, update the phone number and other basic contact information, and fill out the Services section in detail so that viewers know about the exact services that you provide. The more information users can get out of your social media pages, the better the chances are that they will trust you enough to call you.
Three out of four real estate agents say that using video to show their properties online increases the number of queries that they receive, and increases sales. Video isn’t just about a simple YouTube channel, however. You can use Instagram Stories, 360-degree videos, Facebook Live videos and so on. Embedding videos on your website is a good idea, as well as search engines often favor native content.
Two out of three homebuyers look online for positive reviews before they will contact a real estate agent. Once you get reviews, you can share them on your Twitter profile, put them on your Facebook page under the Review tab, or put them on Instagram Stories. If getting such reviews in the first place is hard, you can encourage your clients to let you have them by making them an offer for free valuation services or anything else. The idea is to get potential clients to trust you enough to call you.
Nearly one in two Americans depend on social media for their news. This means that when you cater to their need, they are likely to look your way. Use your social media presence to talk about local events and occurrences, and people will come to you. You may even sponsor a local event, and cover it on your social media pages.
Getting on a Facebook group intended for those buying or selling local property, can be a smart move. As an expert in the field, you can answer questions by novices, and earn their trust. Such trust is likely to rub off on your real estate business.
Pinterest is full of high-quality images of homes. If you don’t have the time to maintain your own Pinterest page, you can join a real estate group board and contribute along with other agents or parties.
If these ideas have inspired you to get on social media for your real estate business, it’s important to remember that social media needs to be learned. The better you understand it, the better you can get it to work for you.
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