Technology is the Holy Grail for manyof today’s companies, but according to entrepreneur Jad Mawlawi,it’s not the key to business success. Mawlawi was recentlyfeatured by Forbes for his crusade to lead businesses to a conceptthat is disrupting the marketing scene: humanism.
In the article, Mawlawi explains howmillennials are hit by a blitzkrieg of technology every time theypick up their phone or log onto their laptop. Visually alluringadvertisements and pop-ups fill their screens, but they are no longerresponding to the hype.
“They would go to someone they trustbefore making a purchase and ask for suggestions,” said Mawlawi. “Millennials want information prior to buying, and they want itfrom a trusted source, not some unknown, never-heard-of-beforemanufacturer.”
As the co-founder and CEO of aninfluencer marketing firm known as Dooply, JadMawlawi helps guide brands and individuals away from merelypitching products and toward connecting with their target audiencesin a very human way.
“When organizations share theideology of a brand as a person through powerful influencers, theywin half the game,” he said. “If you fail to engage influencersthen you will have no choice but to become one and thats what Dooplyhelps you achieve”
Mawlawi’s firm helps their clients position themselves as powerful influencers on social mediaplatforms. They can do this by building a strong persona that peoplecan connect to. They can also engage their target audience throughdynamic concepts and meaningful missions rather than just products orservices.
Mawlawi is uniquely positioned to serveas the head of Dooply. He rose early to business success. At ayoung age, he was managing a multi-million dollar portfolio offinancial assets in his native country of Lebanon. He later moved toLondon and worked for Technosoft, guiding talks between several Arabnations to advance U.S. technology in the oil and gas industries.
But Mawlawi is more than just abrilliant business head. He is also an expert at analyzing humanbeings and helping companies appeal to their needs and wants in achanging environment.
He attributes these qualities to hisexperiences in over overcoming challenges in his life. Raised inLebanon during a time of great economic and political turmoil, he hadto make his way against a backdrop of constant uncertainty and watchhis fellow countrymen do the same. At age 17, he was forced tograpple with grief and changing family dynamics when his brother diedof cancer.
Stripped down to the essentials of lifein these trying times, he learned the value of human interactions. And though the world has spun itself into a technological frenzy withinformation overload, artificial intelligence, and automatedprocesses, Mawlawi says that the human hunger for meaningfulconnections is a force that no business can ignore.
To read the full text of the Forbesarticle, clickhere. Mawlawi has also been featured byIdea Mensch, Total Prestige Magazine, and the “Learning fromOthers” podcast. His goal is to disrupt today’s marketing sceneby bringing companies back to a more human-focused strategy that willultimately allow them to move ahead of the competition.
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